“A PERSONAL SITE” · PJR
A product is a room.So is a community, a stage,a studio of machines.
For ten years I have built rooms and studied what people do inside them. Checkout flows and creator profiles. Hackathons and club nights. Product functions inside a global retailer. Lately, a production studio staffed almost entirely by machines.
The work is arranged here the way it actually exists. As rooms.
Some doors are open. Some are not.
Scroll, or take the directory. Five rooms.
“The Studio”
One person,
directing a staff of machines.
I don't write the code. I design the room the work happens in. The roles, the rules, the taste, the gates. Then production comes out: a routed writing system with its own laws and its own regression evals. An audiobook pipeline with a casting desk. Graded language readers and audio properties, built as products. Publishing brand systems, render tooling, an events platform, a memory layer that survives between sessions.
Most people use AI as a tool. I run it as a building. Floors, departments, standards, quality gates that things must pass before they leave. It is the same discipline as running a venue or standing up a product org, pointed at a new kind of workforce.
Read the essay · A Studio of Machines
“The Floor”
A room is only real
when people walk into it.
I build live rooms and the infrastructure underneath them. The current work is Circuit: attendance infrastructure for live culture. Who came, who came back, what the room remembers. Built because I run rooms myself and wanted the door to know the difference between a guest and a regular.
The habit is old. Hackathons across EMEA for Google at twenty-one. A three-hundred-person industry day at twenty-two. Fifty student founders mentored. Seven years studying how fandoms, scenes and congregations actually form, before it was a growth channel.
“The Shelf”
The oldest habit. I write.
Feature screenplays. Limited series. Books, essays, portraits. Finished to a standard I would put against anyone's, and coming to the public in their own order, under bylines that belong to me.
The distinction from the studio matters. The studio builds products. The shelf is authored.
One is a system that makes things. The other is a person with something to say.
“The Record”
The part with receipts.
Both research projects were early. Whether images help machines understand language, 2016. How people perform themselves inside augmented space, 2018.
The questions became the industry.
“Combining artistry with business acumen, he revels in creative thinking and treats customer empathy as a personal crusade.”
Mark Young · Chief Product Officer, Everpress
“He will achieve great things in his career and will be a force for good for people around him.”
Ali Nourbakhsh · Head of Product, Dext
Full CV and full references on request.
“The Door”
The next room is being built.
If you think it should be built with you,
write to me.